Bills legislating dynamic pricing and surveillance pricing models.
Data-driven pricing legislation is gaining traction in the states, with lawmakers targeting both dynamic pricing and surveillance pricing models. While dynamic pricing adjusts prices based on market conditions such as demand, supply, inventory, or timing, surveillance pricing uses personal data, including browsing activity, purchase history, location, and demographics, to shape the price or offer presented to an individual consumer. Bills in Delaware, Illinois, and New York would restrict the use of surveillance data in consumer pricing, while measures in Nebraska and Washington take aim at dynamic and surge pricing practices.
